"I wanted to write a book that would educate users on the production-related questions and problems typically faced when trying to publish content to the web," said Andy. "This book is really designed for anyone who uses compression as part of their job - whether that's video editors who need to deliver DVD-ready material or web producers who need to put video online as part of their site." Andy Beach

Andy Beach, Director of Product Management at Inlet Technologies[R], has written a new book, Real World Video Compression, published by Peachpit Press.Inlet Technologies[R],the leader in advanced encoding solutions for new media, graciously is sponsoring Andy Beach's visit, hosted by the San Francisco School of Digital Filmmakers, an event organized primarily by and for SF Cutters in conjunction with our most excellent media partners.

Prior to joining Inlet, Beach served as the Director of Product Development at Magnet Media where he oversaw the creation of Zoom In Online and co-founded New York-based interactive agency Last Exit, where he led several award-winning interactive projects.

Beach brings significant expertise and experience in the field of Internet video, digital asset management and rich media solutions. He has spoken at numerous industry conferences and has taught digital filmmaking and encoding at the School of Visual Arts.Reviews of "Real World Video Compression:•

Real World Video Compression By Andy Beach www.peachpit.com ... 

www.lafcpug.org/reviews/review_real_world.html

• Boston Final Cut Pro User Group - Review: Real World Compression ...May 2, 2008 ... Boston Final Cut Pro Users Group Review by Loren Miller...http://tinyurl.com/3lfp9f• Review by Steve Douglas on

kenstone.nethttp://www.kenstone.net/fcp_homepage/real_world_video_compression.html

"For the individual new to compressing video to DVD or to their various media players whether they be iPods, Play stations or mobile phones; for the experienced user still figuring out the best way to deliver media content to a client; for the You Tube user who frets at the loss of resolution when uploading, Andy Beach's Real World Compression will go a long ways towards alleviating much of the insecurity and indecision that often goes hand in hand with field of compression. High marks for this book."